The CTA (call-to-action) is arguably the single most crucial element on your lead capture landing page.
This is where the conversion of visitor to customer actually takes place. So it pays to follow CTA best practices when creating this money button.
Everything about its design should compel the user to choose the desired action.
Consider button and how it contrasts with the background of your lead page. Consider the size of the button and how it works with the overall layout.
Finally, consider the words in your message.
The best CTAs instill urgency and precisely describe what happens when you click them.
It is wise to split test every element of the CTA to determine the best combination for your landing page.