Determine or create an appropriate reward for your lead generation campaign.
Once you precisely know who you are targeting and have determined the objective of your lead generation efforts...
It’s time to decide on the gift, award, bonus or prize.
The reward is an essential part of the lead capture page.
Your page can be excellent, but if your offer isn’t enticing, it isn’t going to convert.
Many offers can be used to convert visitors into leads.
Exclusive eBooks or reports, video or webinar access, and whitepapers are just a few of them.
You could offer a free demonstration, service, or consultation.
Whatever it is, the offer should be specific, relevant, and closely tied to your objective.